Lime Crime is the name of a very inventive and original cosmetic company that is generating a lot of buzz across the Internet, especially on social media sites. This very innovative cosmetic company produces a high quality line of products with very bold and expressive colors. The founder and CEO of the company is Doe Deere. She was on a mission to produce dazzling colors that were meant to make it possible for people to use their creativity and show their individualism in the makeup that they wore. She certainly accomplished that mission with her Lime Crime makeup line that is also cruelty free, according to BeautyBay.
What Is Cruelty Free
Today, most consumers are making a conscious choice to only purchase personal care items and cosmetics that are cruelty free. Certainly, these individuals are primarily concerned about animal rights and animals that are used in laboratory studies. Lime Crime would like their customers to realize that all their products are Vegan and cruelty free, making them popular with the Pinterest crowd. This is one thing that Doe Deere strongly supports. Cruelty free means that the products that are manufactured by Lime Crime have not been tested on animals. The fact is that Lime Crime is one of the cosmetic companies that is one of the first to follow this path.
Doe Deere is the founder of the Lime Crime cosmetic company. Her very innovative company was one of the first makeup companies that took their brand straight to the online community. The brand quickly generated interest that swept across social media.
Lime Crime has been around for several years. Doe Deere started the company back in 2008. Doe Deere is the self proclaimed Unicorn Queen that built a company that was based on her personal values. Her personal values involve only producing the highest quality products. Only releasing the products that she has personally tested to assure top quality. All products released must be cruelty free. These are the very same values that have led Lime Crime to great success over the years. Today, it is easy to connect with the Unicorn Queen over social media like Tumblr, Facebook, or Instagram.