Many women start their beauty routine with a swipe of lip balm across their lips. The fact is that the lip balm industry is really booming, thanks to companies like EOS. EOS or the Evolution Of Smooth is the name of the company that is manufacturing the second best selling lip balm in America. This is truly an outstanding feat for a small startup that has been around for only a few years. Today, the EOS round orbs of lip balm are everywhere. They are displayed in retail shops, beauty supply stores, even local supermarkets and online on Amazon. What’s their secret to such great success? Read on for more information.
A Unique Business Strategy
Today, EOS lip balm is a major player in the lip balm industry. In fact, one research group states that they are single-handedly responsible for the major growth in the lip balm industry. In a recent interview, the founders of EOS revealed more about their very unique business strategy that paved the way to the company’s success. The founder reveals that their main focus was on creating products that people desired and distributing them to targeted customers. They believed strongly that changes were due in the lip balm market. They decided to target women, who were the major purchasers of lip balm products. They designed their lip balms to appeal to this targeted groups senses with appealing looking, smelling, flavorful, and touchable products. Other lip balm companies were simply marketing the product like a generic brand appealing to both sexes.
More About EOS
EOS or the Evolution of Smooth has been producing and creating imaginative skin care products for the consumer market since 2006. They were the little company that broke through the monopoly held on the lip balm market by companies like Blistex, Chapstick, and Burt’s Bees. Today, EOS lip balm is the second best selling lip balm in America.