Lori Senecal: Smooth Transition Plans


A part of retirement most people don’t think about is the aftermath. Everyone plans for their days after retirement, but what about the company? It’s hard for any company to fill the shoes of a brilliant worker. That’s the problem facing CP+B now that Lori Senecal’s announced her retirement.

Senecal’s had an amazing impact on CP+B and its founder Chuck Porter. She’s been a part of the company since 2015, and in that little time, she’s made countless changes for the better. She grew CP+B into an international ad agency. She landed numerous big-name accounts that CP+B never thought they’d land.

One of the biggest accounts she landed was American Airlines. They’re not the most financially big clients, but the fact she landed that account is what’s big. For over two decades, American Airlines only trusted TM Advertising when it came to ads. Somehow, Lori Senecal managed to snag that account away from TM.

Aside from landing numerous big-name clients, Senecal’s career is filled with all sorts of recognitions and awards. She’s won some of the highest honors in the advertising and corporate worlds. She’s been honored numerous times for her excellence in leadership and focus.

It’s going to be tough leaving all of that behind her. She’s worked so hard to build several companies into international successes. Her efforts were so impressive that all those companies continue to use her strategies. She leaves behind a legacy everywhere she works. Now, she plans on leaving a legacy behind at CP+B. For more details visit Bloomberg.

She’s working closely with Porter to develop the next generation of leadership. They realize how difficult and different things will be after she’s gone, but they’re planning for a smooth transition. Every decision is being carefully thought out. Check out Ideamensch to see more.

The transition’s already begun. So far, Danielle Aldrich’s been promoted to President of CP+B West, which includes two CP+B offices. She already served as a managing director of one of the offices.

Read more: https://www.crunchbase.com/person/lori-senecal-2#/entity