Market America celebrated its 25th anniversary in August 2017. In its early years it was described as a fast-growing one-to-one sales and marketing company. In its initial stages reviewers were skeptical of the business model. Market America’s unique business model, however, has not only survived for 25+ years but it has grown from a local North Carolina company to an international company with offices all over the world, 3 million Preferred Customers and 180,000 Shop Consultants worldwide. “This has been 25 years in the making and we’re just getting started.” affirms JR Ridinger, Founder, Chairman and Chief Executive Officer. Indeed, Direct Selling News in 2017 ranked the company as #27 in its ranking of the DSN Global 100 companies.
The company’s mission is to provide a system for entrepreneurs to create an ongoing income. For those entrepreneurs who are looking at franchise opportunities but are deterred by the prohibitive cost of entry, Market America and its “UnFranchise Business” model is highly accessible and do-able. Those who have been with the profitable company for many years as well as business reviewers remark that it is one of the few places where you can enter the business on a part-time basis.
Sales and business training is a key component of the support offered to those who enlist as Unfranchise Business owners. Fundamentals to succeeding in the business are taught with online videos making it easy for someone new to grasp the essentials of serving customers and making money in the model. Its website has a section dedicated to its Millionaire’s Club and Power Profiles. The Power Profiles contain first person accounts of how pleased they are with their association with Market America, how much they enjoy the flexibility of their lifestyles, as well as the ease of entry into the business compared to other business opportunities. A popular entrepreneur quote making its rounds on Pinterest and entrepreneur sites is as follows: “Entrepreneurship is living a few years of your life like most people won’t, so that you can spend the rest of your life like most people can’t”. That anonymous quote sums up the happiness and pride of the UnFranchise Business Owners partnered with Market America.
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