Qnet has quickly become one of the largest companies located in Southeast Asia. Now, while the main headquarters is now in Hong Kong, the business itself started in Penang, an island in northwestern Malaysia. Being in the heart of Southeast Asia, it placed the company right in the middle of a very profitable region. Now, this does not mean the region is wealthy, because by all accounts it really is not. However, it is able to bring in a large amount of money based on the products it sells. It is all about products and product placement regarding this region of the country. It is also why Qnet has made a nice niche for itself in the region and why it looks to continue the trend.
Qnet is able to stay profitable in the region of the world based on what it sells to consumers. It reaches every single major demographic in the area by selling beauty products, weight loss supplements, sporting goods and kitchen items. This way, there really is something for everyone. By having a widespread connection to the people in the area of the world, it makes the name brand more desirable and helps it reach the large number of customers. With that being said though, it is all about blanket marketing the products to the customers.
In order to make sure everyone knows about the products, Qnet uses more of a blanket marketing approach. This approach is desirable as it reaches the largest number of possible customers in the shortest period of time. For starters, it is able to market itself in print advertisement and billboards that are seen by hundreds of millions of people throughout Southeast Asia on a daily basis. With marketing platforms set up in Bangkok and Jakarta alone, the company is able to reach over 20 million people. The company also markets in Kuala Lumpur, which is another major city in the region. All of this makes it extremely beneficial for marketing itself and is another helpful attribute for meeting more people and for making more sales.
Qnet is able to spread across the world thanks to the amount of money it brings in from sales. While the company originally started in just Malaysia, it is now in almost every major country throughout Southeast Asia outside of Singapore. Now, Singapore is an extremely difficult country to break into for a few reasons. The first and most important is because the country itself is a city state and doesn’t have much room for competition. The taxes to get into the country are extremely high as well, so it wouldn’t prove as profitable to move into a Singapore as it would a Vietnam or Laos.