The whole world is familiar with the technology industry’s advances made throughout the years as our understanding and application of technology increases. However, an article written on PR Newswire suggests that the marketing and technology industry has found their secret weapon. Bob Reina, Founder and CEO of Talk Fusion— the seventh largest video communications company in the world– has been flooding the industry with his expertise and his ingenious ideas. Leaving his career in Tampa Bay, Florida as a police officer may have been a gigantic contribution to all those in the marketing and direct selling field. He has become an instrument in the success of many different businesses and organizations, both large and small.
Reina’s number one motto is, “bring us your dreams, and we’ll do the rest“. This statement can be applied when describing how Bob Reina, an officer of the law, decided to leave his career in pursuit of his passion in entrepreneurship. Once an associate in network marketing while serving on the force, Reina’s goal now is to create the next Billion Dollar Brand. Soaring to the top of the “communication’s food chain”, he uses his passion about video as his drive in pitching ideas and facilitating the use of video technology for companies around the globe. In the PR Newswire article, Reina describes video as “an advertiser’s most valuable asset”.
Recently, he has been working closely with MarTech Advisor, a publication on the list of the top ten publications recognized by CMOs around the world. This well-read platform is where he made his debut in 2016 with his piece, “Video Marketing Boosts Customer Engagement and Profits”, one of the most read articles MarTech Advisor had to offer.
Reina returns this year with his article, “Video Advertising Trends of 2017”, a “unique piece” which, again, prompted MarTech Advisor to publish Reina’s work. Along with pitching his inventive ideas to IT professionals, Reina is also looking forward to sharing his tips in proper use of video, and emphasizing the “why” aspect. He hopes to teach followers to take advantage of this new trend.