Arthur Becker has made a name for himself in technology and real estate. Currently, he is a managing member of Madison Partners. Madison is an investment firm that focuses on real estate and stage Bio Tech ventures.
Before Madison, Becker was the chairman and CEO of Zinio, LLC from 2012 to 2015. Zinio is the most successful newsstand in the world. Before Zinio, he served NaviSite, a technology company that provides cloud services, as the CEO for eight years. Check out Ideamensch for more info.
After Time Warner acquired NaviSite in 2011, Arthur started investing in real estate and technology. This is what led to the birth of-of Madison Partners. So far, this is the most successful venture under his belt.
According to Huffington Post Madison is about investing in residential developments that are meant to develop townhouses for renting and selling. Arthur has expanded his real estate ventures to Florida and New York.
Arthur was once married to Vera Wang, a successful fashion designer, running a fashion company – Vera Wang. Arthur worked at Vera Wang fashion for close to seven years as a senior advisor. According to Author, his work with Vera at the fashion company was his main inspiration to this new real estate idea.
When he started Madison, he didn’t doubt that the business was successful. In fact, he made a good profit from his first deal. His strategy is knowing the verticals of the business and understanding what he was doing from the start. Also, he did a good study of the market and only went in when the market was right. You can visit Crunchbase to know more.
What Marketing Strategies Does He Use?
Arthur believes in employing every marketing tactic available to get your name out there. Besides setting up a good marketing team, he makes use of billboards, shirts, pens, shirt. The point is, people need to know who you are and what you do. Referrals are a great way to build customer trust. More details can be found on Inspirery.
On his free time, he likes reading books related to real estate, technology, designs and marketing books. Though he doesn’t have a medical background, the one thing that excites him most is biotech trends that are happening in the field of cancer.